Privacy Policy

Abolengo de Alpaca, Aldenhövel 63, 59348 Lüdinghausen, and DORMA VITA Näsemann oHG, Aldenhövel 41, 59348 Lüdinghausen (hereinafter referred to as "DORMA VITA" and "Abolengo de Alpaca") take the matters of data protection very seriously and aim to ensure that your privacy as a user of Abolengo de Alpaca and DORMA VITA's services is protected. Therefore, DORMA VITA and Abolengo de Alpaca have created a privacy policy that explains to customers how their personal data is handled. DORMA VITA and Abolengo de Alpaca reserve the right to adjust the content of this privacy policy from time to time. It is advisable to regularly review the privacy policy.


  1. General Information

    DORMA VITA and Abolengo de Alpaca commit to complying with the applicable data protection laws, particularly the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG). DORMA VITA and Abolengo de Alpaca process and use your personal data only with your consent or if a legal provision allows the collection, processing, or use. Only data necessary for providing our services and using our website, or data you voluntarily provide, will be processed or used.

  2. Personal Data

    Personal data are individual details about personal or factual circumstances of a specific or identifiable natural person ("data"), § 3 para. 1 BDSG. This includes the following information about you.

  3. Processing and Use of Your Data

    DORMA VITA and Abolengo de Alpaca collect, process, and use your data, which you have provided to DORMA VITA and Abolengo de Alpaca, to the extent necessary for the following purposes:

    • Offers from DORMA VITA and Abolengo de Alpaca: The collection, processing, and use of data are done to fulfill the contractual obligations between you and DORMA VITA and Abolengo de Alpaca and the resulting services. Additionally, DORMA VITA and Abolengo de Alpaca may process and use your data for account management, order processing, and payment processing.
    • Technical Data Collection: DORMA VITA and Abolengo de Alpaca collect technical data such as your internet service provider's name, internet browser, operating system, screen resolution, as well as information about the website that led you to DORMA VITA and Abolengo de Alpaca's website, the number and dates of your visits, the average duration of stay, and the websites visited on our site. This data is automatically stored and analyzed anonymously for statistical purposes with the aim of improving our website for you.

  4. Transmission of Personal Data

    DORMA VITA and Abolengo de Alpaca do not share your data with third parties unless you have given your explicit consent or the transmission is legally permissible. Your data will not be sold or marketed to third parties. Data transmissions to state institutions and authorities occur only within the framework of mandatory national legal regulations. Our employees are obliged to maintain confidentiality and comply with data protection regulations.

  5. Cookies

    DORMA VITA and Abolengo de Alpaca use cookies to recognize you during your visit to the website and within our services and to store technical data for the correct functioning of individual offers on your computer. A cookie is a text file stored on your computer that allows an analysis of your website usage. DORMA VITA and Abolengo de Alpaca store a random session and serial number for your visit through this cookie. If you do not want cookies to be used, you can block their use in your browser. Details can be found in your browser manufacturer's instructions. Please note that important parts of our website and the services offered there may not function properly without cookies.

  6. Data Retention

    Your data is stored only as long as necessary to provide our services or as legally or contractually required for retention.

  7. Information, Correction, Deletion

    You have the right to request information about your stored data with DORMA VITA and Abolengo de Alpaca at any time for free. If your data is incorrect or unlawfully stored, we will correct, block, or delete it. Please inform us immediately of any changes to your data. Please direct requests for information, questions, complaints, or suggestions to:

  8. Newsletter

    We offer the opportunity to subscribe to our newsletter on our website. This newsletter provides regular updates on our offers. To receive our newsletter, you need a valid email address. We will verify the email address you provide to ensure that you are the actual owner or that the owner authorizes receiving the newsletter. Upon subscribing to our newsletter, we will store your IP address and the date and time of your subscription as a safeguard in case a third party abuses your email address without your knowledge to subscribe to our newsletter. No other data will be collected. The data collected is used exclusively for receiving our newsletter. Data will not be shared with third parties. The subscription to this newsletter can be canceled at any time. Details can be found in the confirmation email and each newsletter.

    Email Newsletter Without Registration and Your Right to Object If we receive your email address in connection with the sale of a product or service and you have not objected, we reserve the right to send you regular offers for similar products from our range via email based on § 7 para. 3 UWG. This serves our legitimate interest in addressing our customers for advertising purposes within the framework of a balance of interests. You can object to the use of your email address at any time by sending a message to the contact option described in this privacy policy or via the link provided in the advertising email, without incurring any costs other than the transmission costs according to the base tariffs.

  9. Use of MailChimp

    Consent to Newsletter Regarding the use of your personal data to receive our newsletter, you will be asked for consent as follows: "I have read the privacy policy, and I agree that data processing will be carried out by a service provider in the USA." We provide regular information about our offers through the newsletter. To receive our newsletter, you need a valid email address. We will verify the email address you provide to ensure that you are the actual owner or that the owner authorizes receiving the newsletter. Upon subscribing to our newsletter, we will store your IP address and the date and time of your subscription as a safeguard in case a third party abuses your email address without your knowledge to subscribe to our newsletter. No other data will be collected. The data collected is used exclusively for receiving our newsletter. Data will not be shared with third parties. The subscription to this newsletter and thus the consent to store your data can be canceled or revoked at any time for the future. Details can be found in the confirmation email and each newsletter.

    Newsletter via MailChimp We use the MailChimp component to send our newsletter. MailChimp is a service provided by The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA. Your data stored during the newsletter registration (email address, possibly name, IP address, date, and time of registration) will be transmitted to a server of The Rocket Science Group in the USA and stored there under the "EU-US Privacy Shield" framework. For more information about data protection at MailChimp, please visit: http://mailchimp.com/legal/privacy/. For more information about the "EU-US Privacy Shield," please visit: http://ec.europa.eu/justice/data-protection/international-transfers/eu-us-privacy-shield/index_en.htm. The subscription to this newsletter and thus the consent to store your data can be canceled or revoked at any time for the future. Details can be found in the confirmation email and each newsletter.

    Newsletter Tracking Our newsletters contain so-called tracking pixels (web bugs), which allow us to recognize whether and when an email was opened and which links in the email were followed by the personalized recipient. These data are stored so that we can tailor our newsletters to the preferences and interests of our subscribers. The data thus collected are used to send personalized newsletters to the respective recipient. Revoking the consent to receive the newsletter also revokes the consent to tracking.


    10. Contact Options We offer you the opportunity to get in touch with us via email and/or through a contact form on our website. In this case, the information provided by the user will be stored for the purpose of processing their contact request. No data will be shared with third parties. The data collected in this manner will not be compared with any other data that may be collected by other components of our website.

    Google Analytics with Anonymization Function We use Google Analytics on our website, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereafter referred to as "Google." Google Analytics uses so-called "cookies," text files stored on your computer that enable an analysis of your use of the website.

    The information generated by these cookies, such as the time, location, and frequency of your website visits, including your IP address, is transmitted to Google in the USA and stored there. We use Google Analytics on our website with an IP anonymization function. In this case, Google truncates and thereby anonymizes your IP address within member states of the European Union or other contracting states of the Agreement on the European Economic Area.

    Google will use this information to evaluate your use of our site, compile reports on website activity for us, and provide other services related to website and internet usage. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. According to Google, your IP address will not be associated with other data held by Google. You can prevent the installation of cookies by adjusting your browser settings accordingly; however, we point out that in this case, you may not be able to fully use all functions of our website.

    Google also offers a deactivation option for the most common browsers, providing you with more control over which data Google collects and processes. If you activate this option, no information about the website visit will be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or other web analytics services we may use. For more information on the deactivation option provided by Google and how to activate this option, visit the following link: https://tools.google.com/dlpage/gaoptout?hl=en

    11. Google Services Google Analytics with Anonymization Function We use Google Analytics on our website, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereafter referred to as "Google." Google Analytics uses so-called "cookies," text files stored on your computer that enable an analysis of your use of the website.

    The information generated by these cookies, such as the time, location, and frequency of your website visits, including your IP address, is transmitted to Google in the USA and stored there. We use Google Analytics on our website with an IP anonymization function. In this case, Google truncates and thereby anonymizes your IP address within member states of the European Union or other contracting states of the Agreement on the European Economic Area.

    Google will use this information to evaluate your use of our site, compile reports on website activity for us, and provide other services related to website and internet usage. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. According to Google, your IP address will not be associated with other data held by Google. You can prevent the installation of cookies by adjusting your browser settings accordingly; however, we point out that in this case, you may not be able to fully use all functions of our website.

    Google also offers a deactivation option for the most common browsers, providing you with more control over which data Google collects and processes. If you activate this option, no information about the website visit will be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or other web analytics services we may use. For more information on the deactivation option provided by Google and how to activate this option, visit the following link: https://tools.google.com/dlpage/gaoptout?hl=en

    Google AdSense Our website markets ad spaces for third-party ads through Google AdSense. These ads are displayed at various places on our website. The DoubleClick cookie enables the display of interest-based ads by collecting and processing data such as IP address, time of visit, device and browser information, as well as information on your use of our website. A pseudonymous user ID is assigned to establish interests based on visits to this and other websites.

    Google Ads For advertising purposes in Google search results and on third-party websites, a Google Remarketing cookie is set when you visit our website. This cookie enables interest-based ads by collecting and processing data (IP address, time of visit, device and browser information, and information on your use of our website) using a pseudonymous cookie ID based on the pages you visit. Further data processing occurs only if you have activated "personalized advertising" in your Google account. If you are logged in to Google during your visit to our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. We measure your subsequent user behavior via Google Ads Conversion Tracking if you reach our website through a Google Ads advertisement. Cookies can be used to collect data such as IP address, time of visit, device and browser information, and information on your use of our website based on specified events (e.g., visiting a specific page or newsletter registration), from which pseudonymous usage profiles are created.

    Google Fonts For uniform presentation of content on our website, the script code "Google Fonts" collects, transmits, and processes data (IP address, time of visit, device, and browser information) to Google. We have no influence on this subsequent data processing.

    YouTube Video Plugin To embed third-party content, we use the YouTube Video Plugin in extended data protection mode. Data such as IP address, time of visit, device, and browser information are collected and transmitted to Google and processed by Google only when you play a video.

    12. Use of Instagram We use the Instagram service on our website. Instagram is a service of Instagram Inc. By embedding the "Insta" button on our site, Instagram receives information that you have accessed the corresponding page of our web presence. If you are logged into Instagram, Instagram can associate this visit with your Instagram account and link the data. The data transmitted by clicking the "Insta" button is stored by Instagram. For information on the purpose and scope of data collection, processing, and use, as well as your rights and settings options for protecting your privacy, please refer to Instagram's privacy policy, which you can access at https://help.instagram.com/155833707900388. To prevent Instagram from associating your visit to our site with your Instagram account, you must log out of your Instagram account before visiting our site.

    13. Links to Other Websites If Dorma Vita Näsemann oHG directly or indirectly references external websites ("links"), Dorma Vita Näsemann oHG is not responsible for the content, availability, accuracy, or precision of the linked sites, their offers, links, or advertisements. Dorma Vita Näsemann oHG does not endorse the content of the linked sites and is not liable for illegal, incorrect, or incomplete content and especially for damages resulting from the use of the linked sites, unless there is intentional or gross negligence on the part of Dorma Vita Näsemann oHG.

    14. Facebook Pixel We use the Facebook Pixel on our website, a tool provided by Meta Platforms Ireland Limited (Meta Platforms Ireland Ltd./EU). Contact details for Meta Platforms Ireland Ltd. and their data protection officer can be found in the data policy at https://www.facebook.com/about/privacy. The Facebook Pixel is a JavaScript code that enables us to track the activities of visitors on our website, known as conversion tracking. The Facebook Pixel collects and processes the following information (so-called event data):

    • Actions and activities of visitors on our website, such as searching and viewing or purchasing a product;
    • Specific pixel information such as pixel ID and Facebook cookie;
    • Information about clicked buttons on the website;
    • Information from HTTP headers, such as IP addresses, browser information, page location, and referrer;
    • Status of opt-out/restriction of ad tracking.

    Some of these event data are information stored on your device. The Facebook Pixel also uses cookies to store information on your device. This storage or access to stored information occurs only with your consent.

    The tracked conversions appear in the dashboard of our Facebook Ads Manager and Facebook Analytics. We use this data to measure the effectiveness of our ads, create custom audiences for ads, run dynamic ads campaigns, and analyze the effectiveness of our conversion funnels on the website. The functions of the Facebook Pixel we use are described in more detail below.

    Processing Event Data for Advertising Purposes: The event data collected via the Facebook Pixel is used to target our ads, improve ad delivery, personalize features and content, and improve and secure Facebook products. On our website, event data is collected and transmitted to Facebook Ireland only with your prior consent. The legal basis for this is Art. 6 (1) (a) GDPR. This collection and transmission of event data is done by us and Facebook Ireland as joint controllers. An agreement governs the distribution of data protection duties. We and Facebook Ireland have agreed that:

    • We are responsible for providing you with all information under Art. 13, 14 GDPR about the joint processing;
    • Facebook Ireland is responsible for enabling the rights of data subjects under Art. 15-20 GDPR regarding the data stored by Facebook Ireland.

    You can view the agreement between us and Facebook Ireland at https://www.facebook.com/legal/controller_addendum. Facebook Ireland is solely responsible for the subsequent processing of transmitted event data. Further information on the processing of personal data by Facebook Ireland can be found in their data policy at https://www.facebook.com/about/privacy.

    Processing Event Data for Analysis Purposes: We have commissioned Facebook Ireland to create reports on the effectiveness of our advertising campaigns and online content (campaign reports) and to provide analyses and insights into the use of our website, products, and services (analyses) based on the event data collected via the Facebook Pixel. The personal data in the event data is processed by Facebook Ireland as our processor to provide us with the campaign reports and analyses. This processing occurs only with your prior consent. The legal basis is Art. 6 (1) (a) GDPR.

    Data may be transferred to Facebook Inc. in the USA. The legal basis for this is the standard contractual clauses for the transfer of personal data to processors in third countries. Further information can be found in the section "Data Transfer to Third Countries."

    15. Advance Payment For advance payment, the payment processing is handled by Komfortkasse. In this case, we provide some of your order data (name, order number, email address, amount, currency, country) to LTC Information Services GmbH for payment processing. Komfortkasse's privacy policy can be found here: https://komfortkasse.eu/datenschutz. The data is only shared for the purpose of payment processing.

    16. Brevo

    Abolengo de Alpaca uses Brevo (formerly Sendinblue) for sending newsletters. The provider is Brevo GmbH, Köpenicker Str. 126, 10179 Berlin, Germany (hereinafter referred to as "Brevo").

    Brevo is a service that allows the organization and analysis of newsletter distribution. The data you enter for the purpose of subscribing to the newsletter will be stored on Brevo's servers.

    If you do not wish for Brevo to analyze your data, you must unsubscribe from the newsletter. We provide an appropriate link for this purpose in each newsletter message.

    Data Analysis by Brevo: With the help of Brevo, we can analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links were clicked. This allows us to identify which links were particularly popular.

    Additionally, we can determine if certain predefined actions were taken after opening or clicking the newsletter (conversion rate). For example, we can see if you made a purchase after clicking on the newsletter.

    Brevo also enables us to segment the newsletter recipients into different categories (clustering). This allows us to segment recipients by gender, location, etc., so we can better tailor the newsletters to specific target groups.

    Detailed information on Brevo's functions can be found at the following link: Brevo Functions.

    Legal Basis: Data processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time. The legality of the data processing carried out before the revocation remains unaffected.

    Storage Duration: The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and Brevo's servers after you unsubscribe. Data stored by us for other purposes (e.g., email addresses for the members' area) remain unaffected.

    For more information, please refer to Brevo's privacy policy at: Brevo Privacy Policy.

    Conclusion of a Data Processing Agreement: We have entered into a contract with Brevo in which we require Brevo to protect our customers' data and not to disclose it to third parties.


    17.Shopware Analytics

    Purpose of processing:
     
    Together with our store software service provider, we evaluate certain information from our customer base under joint responsibility (e.g. customer group, pages visited, click paths, date and time of the visit, information about the end device used (resolution, resolution density, operating system), referrer URL, information about the browser used, locale, search queries and time zone). This information is processed by an external service provider and forwarded to us in approximate real time so that we can monitor the use of our website and improve our offerings.
    Legal basis:
     
    Art. 6 para. 1 letter f GDPR
    Data categories:
     
    Derived from core and contact data (the customer group, no individual customer data), usage data, connection data
    Recipients of the data:
     
    shopware AG, Ebbinghoff 10, 48624 Schöppingen, Germany (as joint controller), IT service provider
    The essence of joint responsibility:
     
    The joint responsibility exists between us and shopware AG; the data is collected in our store and then transferred to servers of shopware or its service providers; with the exception of obtaining your consent for the use of cookies or comparable technologies and the fulfillment of these information obligations, all obligations, in particular the implementation of the rights of data subjects, are the responsibility of shopware AG, which you can reach at legal@shopware.com. You can also assert your data subject rights with us; we will then forward your request to shopware AG accordingly. shopware AG can derive behavior patterns on our store from the data collected, but cannot assign this data to you as a person.
    Intended third country transfer:
     
    None
    Do we store or read personal data on your end device based on your consent?
     
    Yes, see Consent Management for details.